Service types

A proposal offers a service, and services differ in one way that matters more than any other: who files the application.

The ladder

Service	Who does the work	Who files
ImmiCoach	Self-serve — the tools, without professional review	You
Case Review	Licensed professionals review the package you have built	You
Full Representation	Licensed professionals prepare, package, and file	Your representative

Each rung adds professional involvement. The choice is not about how good your file is — it is about how much of the work you want to carry, and who is accountable for the filing.

Case Review

A licensed professional examines what you have assembled and tells you where it is wrong or thin. You keep control, and you submit the application yourself.

• Case Studio and AI analysis
• A professional reviews your package
• You file when ready

Full Representation

The firm takes the file. They prepare it, assemble the package, submit it, and stay with it after submission — responding to requests from IRCC and managing it through to a decision.

• Case Studio and AI analysis
• Professionals prepare, package, and file
• Professionals manage the case to a decision

ImmiCoach

The self-serve rung: the tooling and generated forms without professional review. Not yet available — it appears on service ladders marked as coming, so you can see the rung you are not buying.

Why what you are offered differs

There is no single national menu. Each firm defines, per application type, which services it offers, what it calls them, and what each one covers. A definition can also cap how many family members a service includes.

So two applicants can see different options for reasons that have nothing to do with their files:

• the firms writing their proposals differ
• the application types differ — a firm may offer Full Representation for one programme and Case Review only for another
• family size — a service may be scoped to a principal applicant, or to a specific number of dependants

Your proposal is written against that firm’s service definitions. If a service you expected is missing, that is the question to ask them after you have a live agreement — see Lexpoint and professional advice.

Self-managed cases

Not every case is a purchased service. A self-managed case is a workspace for an application you are handling entirely on your own: Case Studio, documents, requirements, and a timeline, with no Agreement, Payments, or Statement, because nothing is being billed and no one has been retained.

Not available yet

Creating one is marked Coming soon on the new-case screen and cannot be selected. Today every case begins with an accepted proposal, so a self-managed case is a shape the product supports rather than a route you can take. Existing self-managed cases continue to work.

Where the service is fixed

The service named in your proposal is what the retainer commits both sides to. It sets what appears in your case afterwards — which tabs exist, who prepares the forms, and who submits. Changing it later means a new proposal.

Related

• Understanding your proposal — reading the offer you receive
• Accept and sign a retainer — what signing commits you to
• Case Studio tour — the workspace a service opens